PUMA & THE WHITAKER GROUP
In music, CODA is the final statement that ties everything together – a moment that resonates beyond the last note.
For PUMA x THE WHITAKER GROUP, it’s a celebration and progression of both brands’ cultural legacies.
CODA is an ongoing partnership to co create product, storytelling, and community-first experiences.
Through it we elevate stories and classic designs, honoring the icons that came before while shaping the ones yet to arrive.
It’s the closing note of what was, and the opening line of what’s next.
PUMA & THE WHITAKER GROUP
In music, CODA is the final statement that ties everything together – a moment that resonates beyond the last note. For PUMA x THE WHITAKER GROUP, it’s a celebration and progression of both brands’ cultural legacies.
CODA is an ongoing partnership to co create product, storytelling, and community-first experiences. Through it we elevate stories and classic designs, honoring the icons that came before while shaping the ones yet to arrive. It’s the closing note of what was, and the opening line of what’s next.
SUEDE CODA
ECHO POINTS
As part of the ongoing CODA platform, PUMA and The Whitaker Group present Echo Points: a new story around the people who shape culture. Echo Points introduces a cohort of emerging cultural contributors – The Mixologist, The Sound Architect, and The Curator – brought together through hospitality, creativity, and connection. Alongside this program we launch the Suede Echo Points, a premium edition of the classic in three colorways with rich materials, contrast stitching, and henna-inspired graphics.
MANTENTE ATENTO A MÁS NOVEDADES
REGÍSTRATE PARA RECIBIR CORREOS Y ENTERARTE DEL PRÓXIMO LANZAMIENTO